We've introduced new boxes with a more handcrafted feel.

Thank you for your continued patronage of ba2.

I'm Naito, the founder of ba2.

The brand name ba2 stands for beautiful artistry 2.0.
It embodies our desire to take "beautiful, artisanal craftsmanship" a step further through modern technology and innovative initiatives.

Through operating ba2, I've had the opportunity to meet and speak with artisans and creators from various countries. What I've reaffirmed is the power of meticulously planned and carefully crafted products. They can elevate a user's day, making it the best it can be, and inspire creativity.

I am delighted to announce the release of a box unique to ba2, which values such "craftsmanship."

The simple, thick gray kraft paper may not be flashy, but it brings out the inherent charm of the product. It won't dominate any room, so we hope that even after you've taken out your shoes, you won't discard it but instead use it as a storage box or for other purposes.

From the side of the box, a soft cotton tag embossed with the ba2 logo, unusual for a shoe box, adds warmth and a touch of accent.

Additionally, to form this box, we use a robust stapler* capable of special "corner stitching." By securing the four corners at right angles with L-shaped wire, the bronze wire becomes an accent, creating a unique atmosphere within its simplicity.
(*We use the high-end Korean stationery Cornervery Stapler)

 As ba2 primarily operates online, we strive to provide the best unboxing experience possible. 

We look forward to your continued support.

ba2 Founder 

Masanori Naito