They wore ba2 at the new product launch event.

Thank you for your continued patronage of ba2.

We started ba2 with the idea that "there are no sneakers that can be worn in business settings," and we are grateful that our loyal customers are steadily increasing.

Our customer base seems to consist mostly of business owners, marketing professionals, and others who wear our shoes in business settings.

Amidst this, we received a delightful photo from a customer.
This person was the head of a design brand that I had long admired. They wore ba2 leather trainers at the establishment of their Japan office and at a new product launch event. The event was covered by many media outlets, and I saw many photos of the leather trainers. Since we weren't previously acquainted, it was a huge surprise.

(The photo is an image, but it was such a large-scale presentation)

As someone involved in product planning, it was the greatest joy to see the vision I had at the time—to create the perfect high-quality sneakers for business settings, especially presentations and major events, addressing the problem of sports brand sneakers being too casual and luxury brand sneakers being too flashy—beautifully embodied there.

Although we still have a limited number of models and primarily sell online, meaning you may not see them often, we will continue to create products that move hearts through beautiful craftsmanship.

We look forward to your continued patronage for many years to come.

ba2 Founder

Masanori Naito